Real Estate Brokerages in Franklin County, Florida

Updated September 2026 · Reviewed by Adams, Cameron & Co.

How big the Franklin County market actually is

Florida's licensing department publishes every real estate licensee in the state each week, with the county on the record. Counted from that file on September 22, 2026, Franklin County holds 110 active sales associates, 31 active brokers and 10 broker associates, working through 22 registered brokerage firms and 9 branch offices. That makes it the 48th largest of Florida's 67 counties by working agent count.

This is a thin market by Florida standards. 110 active agents across 22 registered firms means most of those firms are a single broker, and the difference between brokerages here is less about structure and more about which broker will actually pick up the phone on a Saturday.

Counting the inactive licenses as well, 147 people hold a Franklin County sales associate license, and that gap is the subject of the next section, because it is the most misread number in Florida real estate.

The 37 licenses in Franklin County that nobody is using

37 of Franklin County's sales associate licenses are inactive, which is 25.2% of every license issued to the county. An inactive license is not expired and not revoked. It belongs to someone who passed the state exam, paid for the course, and is not currently registered under an employing broker.

That rate is low for Florida. Statewide, 32.4% of sales associate licenses sit inactive, so Franklin County runs 7.2 points below the state average. Fewer people here quit quietly, which generally indicates a market where agents who start are able to keep going. It also means the pool of already-licensed people a brokerage can recruit from is smaller than the headline number suggests.

If you are one of those 37, reactivating is usually cheaper and faster than people assume, and it does not mean retaking the state exam so long as the license has not been null and void. What it does require is an employing broker willing to take you on with a gap in your production history, which is a conversation worth having openly rather than working around.

Where Franklin County's agents actually work from

Counted by the address each licensee has on file with the state, the working agents in Franklin County are concentrated as follows.

• Apalachicola: 47 licensees
• Eastpoint: 40 licensees
• Carrabelle: 36 licensees
• St. George Island: 9 licensees
• St George Island: 5 licensees
• Alligator Point: 4 licensees

Notice how evenly that spreads. No single town holds the county, which is characteristic of a market where agents work a territory rather than a street, and where the brokerage's reach across the county matters more than the address on its front door. Ask where a firm's last twenty closings actually were.

How crowded Franklin County is, measured rather than claimed

Dividing the county's 110 active agents by its 22 registered brokerage firms gives 5.0 agents per firm, against a Florida average of 7.3.

Franklin County is therefore fragmented: a lot of small firms, many of them a broker and a few agents. That has a real upside, which is direct access to the broker whose license your work sits under, and a real cost, which is that there may be no transaction coordinator, no in-house marketing and nobody to answer at four o'clock on a Friday when a closing is falling apart. Neither is better in the abstract. Ask specifically who does the work you are not going to want to do.

One more number worth having before an interview: there are 31 active brokers in Franklin County, or roughly one for every 3.5 working sales associates. Florida law puts your license under exactly one employing broker at a time, and that broker carries legal responsibility for supervising your work. The ratio is a crude proxy for how much of that supervision is likely to be real rather than nominal.

Whether Franklin County is growing its own agents

13 of the county's licenses were first issued in the last twelve months, which is 11.8% of the active agent count, against 8.4% statewide.

New licensees are arriving faster here than in Florida as a whole. For someone about to get licensed that is mixed news: the market is clearly attracting people, and you will be competing with a larger than usual cohort at exactly your level of experience. It also means brokerages in Franklin County are used to onboarding beginners, so the question "what does your first ninety days actually look like" should get a rehearsed and specific answer. If it does not, that tells you something.

Which association and MLS you join in Franklin County

This catches people out, so it is worth being plain about it: your REALTOR association and MLS are decided by your brokerage's office location, not by where you live, and the dues come with them. Two agents in the same town can end up in different associations because their offices sit on different sides of a boundary.

In Franklin County the local association is the Tallahassee Board of REALTORS. Which association and MLS a given licensee ends up in still follows their office address rather than the county line, and in a county bordering a larger market an office may hold membership in more than one MLS, which changes what inventory is visible to that agent.

Worth knowing because it is routinely underestimated: association dues, MLS fees, lockbox or key service, and the state and national REALTOR dues are four separate line items on four different renewal calendars. A single quoted figure is almost never all four, which is why the annual cost of holding a Florida license tends to surprise people in their second year rather than their first.

How to read these Franklin County numbers

Published agent counts for Florida vary by tens of thousands depending on what the author counted, so here is what each figure above does and does not tell you.

1. The inactive share is the most informative number on the page. Franklin County's 25.2% represents people who completed the course, passed the state exam and paid the fees, and are not currently registered under an employing broker. A high rate indicates a market a lot of people tried and stopped in. It is also, read the other way, the size of the already-licensed pool in the county.
2. Firm count overstates choice everywhere in Florida. Franklin County's 22 registered firms are not 22 offices with staff, floor time and a training calendar. A large share of registered firms in any Florida county is a single broker, so treat the number as a count of registrations rather than of workplaces.
3. Agents per firm is a ratio, not a verdict. At 5.0 against a state average of 7.3, the figure describes how consolidated the county is. The range inside a county is almost always wider than the gap between two counties.
4. Broker count is a supervision proxy. Florida law puts every license under exactly one employing broker who is legally responsible for supervising that work. Franklin County's 31 active brokers against its 110 working agents is a crude read on how thinly that responsibility is spread.
5. Address of record is not where someone works. The town figures above come from each licensee's address on file with the state, which is usually but not always where they do business.

All of it is counted from Florida's weekly license extract rather than estimated, and it is free to reuse with attribution. What none of these figures can tell you is which brokerage is well run, because that is not in any public record and no honest page will claim otherwise.

Where Adams, Cameron & Co. fits, and where it does not

Straight answer, because the alternative wastes your time: our offices are in Volusia and Flagler counties, on Florida's east coast between Ormond Beach and Palm Coast. We have been a brokerage there since 1963. We are not in Franklin County, and a Florida license is registered under one employing broker at a time, so we are not the answer to "which brokerage should I join here."

This page exists because these numbers are not published anywhere else county by county. Florida releases the raw license file weekly and nobody counts it, so we do, and we publish it for whoever needs it. That is the whole reason it is here.

If you are moving to the Volusia or Flagler area, or you are one of the 37 people holding an inactive Franklin County license and thinking about starting again somewhere new, that is a different conversation and we are glad to have it.